Market-entry for the supply of frozen and dried seaweeds

Market-entry strategy in the supply of frozen and dried seaweeds for the food industry

Aim: market-entry strategy in the supply of frozen and dried seaweed for the food industry.

Leader: Pittman Seafoods

Contributors: VIVES, KU Leuven

Who we are?

At Pittman Seafoods, we believe that frozen seafood, when sourced and handled with care, can truly contribute to a healthier, better world. Since 1990, we’ve been supplying high-quality frozen fish and seafood to customers in retail, industry, wholesale and foodservice — always with a strong focus on consistency, safety and trust.
As a Belgian, family-owned company, we’ve built up decades of expertise and developed long-term partnerships with reliable producers around the globe. We go the extra mile when it comes to traceability and origin control, and we offer tailored advice to help our customers find exactly what they need.
Our production site in Zeebrugge features a fully automated cutting line, allowing us to deliver precise portions — from cubes to steaks, from 3.5 to 400 grams — all meeting the highest standards.
Food safety is our number one priority, and customer satisfaction is what drives us every single day. That’s who we are, and that’s what we stand for.

I3-4-SEAWEED business case

Pittman Seafoods (Belgium) is developing a market-entry strategy for the supply of frozen and dried seaweed to the food industry. With strong experience in the seafood sector, the company aims to become a key player in the emerging seaweed market by ensuring high-quality, safe, and consistent seaweed products for food manufacturers across Europe.

This business case addresses current seaweed shortages by exploring both European and non-European sources, helping to stabilize supply chains and support the growth of the seaweed food sector. Pittman Seafoods will also guide food companies in selecting the most suitable seaweed varieties for their products, while promoting partnerships, training, and international collaboration. By setting high standards for quality and safety, this initiative plays a key role in strengthening the European seaweed ecosystem.